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Brief
Design a premium, membership card and packaging for Emirates’ elite members, creating kudos and affirming loyalty with the brand.

Solution
This was more about creating an experience than just a beautiful piece of packaging. I used multiple layering, placing boxes inside boxes to lengthen the time it took to open the package. The materials were understated but premium, taking colour cues from the brand.

 
Transient
 
 

Alternative Design & Prototype