The task was to make Diageo's range of whisky appeal to a younger audience. I was brought in specifically to create a visual style to launch "Welcome To Whiskyland". The cocktail focused campaign, was designed to create a sense of the unexpected and bring excitement to the world of whisky.
No assets existed, I crafted every explosion of fruit and ice from an array of imagery. I designed an overarching look and feel to house the campaign visually, born out of mystery and magic. Within this I crafted identities for each cocktail, using colour and typography to separate them.