DRYSDALE BROS:
UNLOCKING CASTING POTENTIAL


Details

Brand: Drysdale Bros
Agency: N/A (Direct)
Role: Concept | Art Direction | Design


Challenge

In an industry void of differentiation, how do you elevate a foundry and engineering company to something more than a commoditised offer?


Idea

Don't be a 'me too' foundry focused on cost and quality. Stand for something and give customers a reason to believe in you and the value you bring.

 

Unlocking Casting Potential:  A customer-facing showreel.

 

Sample pages from company brochure.

 
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Internal communications: Core values and a bespoke photoshoot create impact.

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Giving ownership to each stage of the manufacturing process.