Brief
Sales of Gran Marnier were dropping, young adults in particular were seeing the brand as a drink for old people. I was tasked with creating a visual style to bring the brand to a younger audience, utilising a The Grand Esprit cocktail as the main point of focus.

Solution
I designed two routes: The first option aimed to capture taste cues and summer warmth. The second captured sociability, using young adults in the background to bring a human touch to a chilled out afternoon scene.