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Brief
We were challenged to create an engaging piece of communication to launch Baileys' Relationship Marketing initiative. The piece had to 'showcase' the  brand – no mean feat as the content was a little on the dry side.

Solution
To make the piece as engaging as possible, each of the eighty-eight pages were bespoke. The booklet felt less like a brand-managers textbook and more like a sleek, consumer-facing publication.

 
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Brief
Peanut allergy affects over 1% of the population. Airlines present a real problem for sufferers, as they routinely serve peanuts onboard flights. Create a campaign to raise awareness of this life-threatening situation.

Solution
If you don't have this condition it's hard to understand what it feels like. This campaign uses visual analogies to put the viewer in the shoes of someone who does. Chemical warfare or anaphylaxis – what's the difference?

 
 
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Transient


 
 
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Brief
Using the humble zip fastener, design a point of sale device to promote the world's most boring book – The Visual Dictionary of Everyday Objects

Solution
The Zip: Why Complicate Simplicity? This is the concept underpinning the device. My task was to make this ordinary object seem extraordinary and abruptive in-store, so I complicated it, creating an over engineered mechanism to open and fasten the zip.

 

 
 
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Brief
'The C Word' is a set of guidelines created to help account handlers construct more concise briefs for copywriters. The task was to design a visual style that conveyed these words of wisdom.

Solution
The C Word – for me this has a biblical ring to it. Given that these are rules to live by, I created a long-format poster with a heavenly theme of ascension.

 
 
 
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Brief
My family run a foundry and engineering business in Scotland. I was commissioned to design a series of prints, celebrating the heritage of the company, to hang in their boardroom.

Solution
While researching the company I came across a tattered old company brochure from 1882. The woodblock illustrations and typographic style heavily influenced these pieces of print.

 
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The Brief
Raise awareness of Carlsberg's sponsorship of the Barclays Premier League, we were tasked with creating an on-trade and off-trade press ad capturing "real fans" enjoying the game.

The Solution
In this case, "real fans" meant no cliches like high-fiving or fists in the air. Rather than focus on the celebration, we aimed to capture anticipation.

 
 
 
 
 
 

Phone
+44 (0)7872 837 690

Email
hello@tom-drysdale.com   

 
 
 

I'm available for freelance bookings.
Please get in touch to find out more.

 
 
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Brief
Create a visual style for Yellow Tail's upcomming promotion, Win a Table. Giving consumers the chance to dine in all sorts of interesting venues, even at a suspended table in the sky.

Solution
Yellow Tail has a bold, distinctive tone of voice that's full of personality. The visual style gave prominence to this, allowing the headlines to do most of the work.

 
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Brief
Design a chic pack takeover to promote a new limited edition series of ice cream flavours by Tom Ford for Häagen-Daze. A bespoke refrigeration unit is needed to house them in store.

Solution
Black on black. A stylistic statement that seemed fitting in the context of Tom Ford. Each flavour was punctuated with a hint of colour in the form of a coffee bean, cinnamon stick and mint leaf.

 
 
 
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Brief
Design an on-pack flash to promote Fruit Shoot's latest campaign, Champions of the Playground.

Solution
On this already lively pack, using colour to create cut-trough proved to be very successful on shelf.

 
 
 
 
 

A London-based Creative, with 7 years experience working in Integrated Marketing and Design Agencies.

 
 
 
 
 

Bridging the gap between ideas generation, conceptual development and fully-realised design execution.

 
 
 
 
 

Brand activation, shopper marketing, 360 campaigns, product launches, experiential, print, packaging, digital.

 
 
 
 
 

The Partners, Chemistry, The Marketing Store, TMW, SapientNitro, KHWS, Geometry Global, Twelve

 
 
 
 
 

"Tom is three creatives for the price of one: above all, his visuals are consistently among the freshest and most imaginative of any designer I've worked with; secondly he's got an art director's eye, often looking beyond the brief to come back with not what you asked for, but what you wish you'd asked for; and thirdly, Tom's a genuinely intelligent man, which allows him to add touches of genuine class to his designs."

Graham Wall
Executive Creative Director at The Marketing Store

 
 
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Brief
Create a suit of press ads to raise awareness of Carlsberg's sponsorship of the Premier League, highlighting key matches during the week.

Solution
In keeping with the brands tone of voice, we looked to create a level of wit and intelligence through subtle nods of football terminology integrated with a minimal graphic style.

 
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Brief
In recent years McDonalds have run a highly successful Monopoly promotion. Each year the prize pool is re-skined and the promotion is refreshed.

Our task was to come up with a way to make the promotion relevant to the Spanish market. Central to the brief was the spanish economy, with one of the highest rates of unemployment in Europe.

Solution
Money. This was the thread that tied the spanish economy and monopoly together. Given that so many people were strapped for cash we thought, let's take monopoly and throw it out of the window, everything except the money that is.

We created a currency that could be spent in-McDonalds, on the high street and on-line. A no nonsense promotion that resonated with consumers.

 
 
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Transient

Brief
Design a set of tent cards to promote three of Baileys' most popular serves during three key consumption points of the year, Mother's Day, Valentine's Day and Easter.

Solution
I was given full creative freedom to break with the brand guidelines for the purposes of creating an eye-catching design. The tent cards had fantastic standout in-store.