FAIRFIELD:
ALL THIS & MORE


Details

Brand: HQ Theatres
Agency: N/A (Direct)
Role: Concept | Art Direction | Design


Challenge

Create a brand proposition and identity for Fairfield Halls, a London theatre that needs to speak to multiple demographics, events and productions.


Idea

I created a proposition that allowed the brand to be all things to all people. By locking the venue name and strap-line together an ownable, flexible style was born.

 

Creative build: Finding flexibility in simplicity.

 

Key visuals: a flexible kit of parts that unlocked the brand identity.

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The style brought a new dynamic to traditional theatre advertising.

 
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