BROWN-FORMAN:
AMERICAN WHISKEY LEGACY


Details

Brand: Brown-Forman
Agency: Jackanory
Role: Concept | Art Direction | Design


Challenge

How can we bring together 4 different American Whiskies together under one roof, celebrating their heritage and inspiring shoppers in travel retail?


Idea

I created a campaign platform that allowed each brand to tell unique stories in a consistent way, nodding to the past and looking to the future.

 

Teaser video: The American Whiskey Legacy.

 

Modular bar sites were designed to fit different locations in global travel retail spaces.

 

POS engagement: Place any bottle in the barrel viewer to unlock brand stories.

 

Brand stories were captured in a flexible campaign toolkit.

Small sample site being tested at Luton Airport.