BROWN-FORMAN:
AMERICAN WHISKEY LEGACY
Details
Brand: Brown-Forman
Agency: Jackanory
Role: Concept | Art Direction | Design
Challenge
How can we unite 4 different American Whiskies together under one roof, celebrating their heritage and inspiring shoppers in travel retail?
Idea
I created a campaign platform that allowed each brand to tell unique stories in a consistent way, nodding to the past and looking to the future.
Teaser video: The American Whiskey Legacy.
Modular bar sites were designed to fit different locations in global travel retail spaces.
POS engagement: Place any bottle in the barrel viewer to unlock brand stories.
Brand stories were captured in a flexible campaign toolkit.
