The task was to launch Blind Big, a new cider brand infused with spirits and fruit. The brand has it's routes in the world of 1920s American prohibition and was about to make it's debut in specially selected UK bars.


We covertly invited London trend-setters to an underground Speakeasy in the heart of Shoreditch to experience the brand first hand before it launched. Every step of the experience was meticulously planned, the entire set had to be constructed and actors were brought in for a touch of speakeasy authenticity.