BLIND PIG LAUNCH:
DISCOVER HIDDEN SECRETS
Details
Brand: Blind Pig
Agency: Twelve
Role: Art Direction | Design
Challenge
Develop the launch experience and consumer journey for Blind Pig, a brand inspired by 1920s American prohibition and 'illicit' dealings.
Idea
Bring 1920s prohibition to London. A cryptic invite directed people to a hidden speakeasy bar. Cops, gangsters and theatrics brought the brand to life.
Blind Pig Launch: Experiential event in full swing.
For the lucky few, it started with a cryptic invitation.
Behind the scenes: A 1920s style speakeasy pop-up in London's Shoreditch.
