MOTOROLA:
BOSS BABY SHOWER
Details
Brand: Motorola
Agency: Rare Breed
Role: Concept | Art Direction | Design
Challenge
How can we leverage DreamWorks' The Boss Baby movie to promote Motorola's range of connected baby monitors in store?
Idea
I created The Boss Baby Shower. An on-pack idea that helps mum and dad master parenthood 'like a boss', arming them with awesome baby goodies.
Concept creation: The thought process and creative angle that unlocked the brief.
