OLD MOUT:
KIWI CAMP FESTIVAL


Details

Brand: Heineken
Agency: Twelve
Role: Concept | Art Direction | Design


Challenge

Old Mout embodies 'A Taste For The Unexpected'. How can we bring this free-spirited nature to UK festivals during summertime?


Idea

The Kiwi Camp is a festival within a festival. Skip the queue on the 'sip-line', take in the view from the 'birds-eye-viewer' and follow a taste for adventure.

 

Kiwi Camp Showreel: A flavour from the festival.

 

The Kiwi Camp in pictures: Follow a taste for the unexpected.