OLD MOUT:
KIWI CAMP FESTIVAL
Details
Brand: Heineken
Agency: Twelve
Role: Concept | Art Direction | Design
Challenge
Old Mout embodies 'A Taste For The Unexpected'. How can we bring this free-spirited nature to UK festivals during summertime?
Idea
The Kiwi Camp is a festival within a festival. Skip the queue on the 'sip-line', see the sites from the 'birds-eye-viewer' and follow a taste for adventure.
Kiwi Camp Showreel: A flavour from the festival.
The Kiwi Camp in pictures: Follow a taste for the unexpected.
