Brief
Create a fresh 'look-and-feel' to launch Robinsons' new kids drink, Fruit Shoot Hydro. The product is aimed at active kids and is all about hydration, not just great taste.

Solution
Only the bottle packaging existed, this gave a visual steer and allowed the identity of the brand to inform the visual styling. Silhouettes of kids playing were combined with water splashes to create an ownable style.