GARNIER:
BACK TO NATURE


Details

Brand: L'Oréal
Agency: Rare Breed
Role: Concept | Art Direction | Design


Challenge

How can we highlight the natural ingredients of Garnier Ultimate Blends and create a consistent suite of tailor-made retailer promotions?


Solution

I developed 'Get Back To Nature' as an overarching campaign proposition which connected the product to 4 nature-orientated promotions.

 

Get Back To Nature: Four tailor-made retailer promotions connected by one theme.

 

Supported with in-store experiential sampeling and POS toolkit.