GARNIER:
BACK TO NATURE
Details
Brand: L'Oréal
Agency: Rare Breed
Role: Concept | Art Direction | Design
Challenge
How can we highlight the natural ingredients of Garnier Ultimate Blends and create a consistent suite of tailor-made retailer promotions?
Solution
I developed 'Back To Nature' as an overarching campaign proposition which connected the product to 4 nature-orientated promotions.
Get Back To Nature: Four tailormade retailer promotions connected by one theme.
