GATORADE:
STAY AHEAD OF THE GAME
Details
Brand: Gatorade
Agency: TMS
Role: Art Direction | Design
Challenge
Create a campaign identity to hero Gatorade alongside Olympic athletes, Usain Bolt and Victoria Pendleton during London 2012.
Idea
By literally shining a spotlight on the Olympic heroes in a stadium environment, I was able to shine a spotlight on the product.
