GRAND MARNIER:
MADE FOR SHARING
Details
Brand: Grand Marnier
Agency: Chemistry
Role: Art Direction | Design
Challenge
Perceived as a drink for 'older people', Grand Marnier needed a look and feel that appealed to a younger audience during summer cocktail season.
Idea
Heroing the Grand Esprit cocktail, I used ambience and light to amplify flavour cues and capture a fresh and energetic summer feeling.
