HOH:
HOUSE RULES

Details

Brand: Argos
Agency: Organic
Role: Concept | Art Direction | Design

Challenge

How can we create a digital always-on campaign to leverage Argos' Heart of House furniture range and stylish home accessories?

Idea

I created a platform that turned HOH into a style aficionado, arming trend-conscious consumers with top tips and tricks via social media.

 

Concept creation: The thought process and creative angle that unlocked the brief.

 

Microsite connecting style tips to HOH furniture and home accessories.

 
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Competition entry delivered through rich media ads via retargeting.

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Best competition entries get turned into personalised memes and shared via social media.

 
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