HOH:
HOUSE RULES


Details

Brand: Argos
Agency: Organic
Role: Concept | Art Direction | Design


Challenge

How can we create a digital always-on campaign to leverage Argos' Heart of House furniture range and stylish home accessories?


Idea

I created a platform that turned the brand into a style aficionado, arming trend-conscious consumers with top tips and tricks via social media.

 

Concept creation: The thought process and creative angle that unlocked the brief.

 

Microsite connecting style tips to HOH furniture and home accessories.

 
HOH_Microsite.png
 
 

Competition entry delivered through rich media ads via retargeting.

HOH_comp.png
 

Best competition entries get turned into personalised memes and shared via social media.

 
HOH_Insta.png