Brief
Design a press ad to build brand awareness for Gatorade by celebrating Olympic heros, Victoria Pendelton and Usain Bolt.

Solution
This was ultimately about putting the focus on the athletes and creating maximum standout of the product. I retouched studio shots of the athletes, placing them in an abstract black stadium environment, making the brand pop.

Brief
Fosters Rocks is new lager infused with rum flavours. The brand has its routes in 19th century Australian Rum Running (the smuggling of rum by boat). The creative task was launch Fosters Rocks in a retail environment.

Solution
4 concepts were presented, each creating a story to hold the brand together in a retail setting. The chosen route depicted the aftermath of a storm at sea, which leads nicely to having the new product "wash up" in store. No brand assets existed, I crafted every part of the visual style from scratch. I used 3D software to build the smashed crates and cans and then meticulously crafted the stormy sea and coastline from a selection of unrelated imagery.

Brief
The task was to make Diageo's range of whisky appeal to a younger audience. I was brought in specifically to create a visual style to launch "Welcome To Whiskyland". The cocktail focused campaign, was designed to create a sense of the unexpected and bring excitement to the world of whisky.

Solution
No assets existed, I crafted every explosion of fruit and ice from an array of imagery. I designed an overarching look and feel to house the campaign visually, born out of mystery and magic. Within this I crafted identities for each cocktail, using colour and typography to separate them.

Brief
The task was to launch Blind Big, a new cider brand infused with spirits and fruit. The brand has it's routes in the world of 1920s American prohibition and was about to make it's debut in specially selected UK bars.

Solution
We covertly invited London trend-setters to an underground Speakeasy in the heart of Shoreditch to experience the brand first hand before it launched. Every step of the experience was meticulously planned, the entire set had to be constructed and actors were brought in for a touch of speakeasy authenticity.

Brief
Amazon's Kindle is a leading e-reader, yet many older people still refuse to buy one on the grounds that tablets are cold, soulless pieces of technology and lack the tactility of a real book. How can we challenge this perception?

Solution
I created this campaign from scratch as a proactive drive to generate new business leads. 'Rekindle Your Love' uses the power of imagination to bring the content of books to life, selling the soul of the book – not the technology in which it is displayed. It was aimed to coincide with the launch of the latest model.

The brief
Sol were loosing market share to other Mexican beers. We were tasked with creating a campaign to put them firmly back on the map. The campaign was to coincide with the re-launch of Sol in the UK and bring to life their new positioning of free-spiritedness or 'Espiritu Libre'.

The Solution 
The Sol Bucket List gave guys the chance to express their Espiritu-Libre through once in a lifetime experiences. We asked them what would be on their ultimate Bucket List, creating a pool of prizes they could win every time they bought a Sol.

We brought the best experiences to life in bar via various touch points and told guys instantly when they won via their mobiles. The prize mechanic shared winning moments socially, while encouraging winners to do the same, spreading the word about the campaign.

Brief
I was commissioned to create a piece of artwork celebrating innovation, which is great, as I love all things old, complicated, and mechanical.

Solution
I took inspiration from my favourite illustrator, W. Heath Robinson and was also inspired by Steampunk. I crafted a vector illustration and then aged it in this vintage poster.

Brief
I wanted to take a sabbatical from work to learn Aerial Circus (as you do). The only problem was trying to convince the powers that be to let me take 6 months out and still have a job at the end of it.

Solution
I created a typographic letter, to explain my madness and remind them that I'm a pretty creative guy to have around. It worked and six months later I was performing on the Southbank in London – pretty cool. (And I still had a job).

Brief
The National Theatre put a contemporary spin on The Threepenny Opera by Bertolt Brecht. An eye-catching poster was needed to convey this modern take on a classic play.

Solution
This old play has corruption and poverty at its heart – both can be symbolised by the human hand. Using the process of investment casting, I cast my own hands in stainless steel and used the imagery to create a visually arresting poster.