FERERRO:
ON-PACK DESIGN
Details
Brand: Ferrero
Agency: TMS
Role: Design
Challenge
I was tasked with creating a range of visual identities to help launch Kinder's new line of kids toys by modernising the design styleing.
Solution
Moving away from a rather dated airbrushed style, I simplified the traditional pack styling in favour of clean vector illustrations that popped on-shelf.
