KINDLE:
REKINDLE YOUR LOVE
Details
Brand: Amazon
Agency: TMS
Role: Concept | Art Direction | Design
Challenge
Tackle the misconception that tablets are cold, soulless pieces of technology which lack the tactility of a real book.
Idea
Use the power of the reader's imagination to bring the content of books to life, selling the soul of the book, not the technology in which it is displayed.
