MOVENPICK:
THE ART OF ICE CREAM


Details

Brand: Nestlé
Agency: Twelve
Role: Art Direction | Design


Challenge

Refresh Movenpick's seasonal look and feel to showcase ice cream and sorbet serves in a fresh, new and excititing way.


Idea

Natural, Crafted & Traditional: I used these brand values as jump-off points to explore visual styling, creating a backdrop that enhanced the serves. 

 

Route 1: Exploring seasons through nature.

 
 
 
 

Route 2: Exploring seasons through hand-crafted art.

 
 
 

Route 3: Exploring seasons through traditional scenery.

 
 
 
 
Movenpick_Sorbet_LANDSCAPE_AD.jpg