Old Mout was dreamed up in New Zealand’s Moutere Valley, over 65 years ago. The country has always been a playground for the naturally adventurous. My task was to design a mobile sampling unit to promote the launch of Old Mout in the UK.
In the same way the brand combines unexpected flavours, we combined two unexpected modes of transport, a caravan and a bicycle. We created a story to hold the concept – that Old Mout has been peddled back from New Zealand to the UK, picking up amazing tails of adventure on the way. We asked people to "Try Something New... Zealand" and come share a drink and a story with us.
Old Mout Glassware
Coinciding with the sampling experience was an in store promotion – a free glass when you bought 3 bottles. I took inspiration from the theme of travel (above) and created a collage landscape, wrapping around the base.