OLD MOUT:
TRY SOMETHING NEW (ZEALAND)
Details
Brand: Old Mout
Agency: Twelve
Role: Concept | Art Direction | Design
Challenge
Old Mout was launching in the UK and the brand needed a way to bring it's story to life and land it's unique angle: A Taste for Adventure.
Idea
A quirky peddle-powered sampling experience told the stories at the heart of the brand: Tales of adventure and unexpected cider flavourrs.
The Old Mout Mobile: Touring sampeling experience.
