FOSTER'S ROCKS:
HITTING THE SHORE


Details

Brand: Foster's
Agency: Twelve
Role: Art Direction | Design


Challenge

Foster's needed a campaign identity to launch Rocks, a rum-infused lager inspired by rum smuggling from days of old.


Idea

I gave the smuggled crates a reason to 'wash up' in UK stores – create a storm at sea. The campaign was supported by a complete POS toolkit.

 

Only the can existed. I built the scene in 3D and crafted the environment around it.

 
 
 
 
 
 
 
 

Concept scamps and cutting-room ideas.