SOL:
THE BUCKET LIST
Details
Brand: Sol
Agency: TMS
Role: Concept | Art Direction | Design
Challenge
Sol is built around Espiritu Libre (or a free spirit). How can we inspire consumers to follow their own free spirit and sell more product in bar?
Idea
Ask consumers to create their own 'bucket list' of life experiences via social media and give them the chance to win it with every purchase.
The Sol Bucket List: The thought process and creative angle that unlocked the brief.
The best Bucket List suggestions were turned into campaign ads.
Supported online and in bar with POS toolkit.
