STASSEN:
TAKES YOU PLACES


Details

Brand: Stassen
Agency: Twelve
Role: Concept | Art Direction | Design


Challenge

How do you get bar staff excited about Stassen cider and incentivise them to sell it above other cider brands in bar?


Idea

I developed an idea that placed bars in competition with each: Collect the most corks for the chance to win a trip anywhere for you and your bar team.

 

The diorama collecting jar brings brand artwork to life in 3-dimensions.

 
 
 
 
 
 
 

Placing the cork at the heart of the idea via staff-facing posters.