Hamleys, the world's oldest and most iconic toy store celebrated its 250th anniversary in 2010. In collaboration with D&AD, they set a student brief to celebrate the anniversary.

250 Years of Timeless Play: I designed and built this purpose-made, Automata. It drives 19 concentric rings through a geared pulley system. The rings are etched with units of time and 250 iconic toys from throughout Hamleys' history – one toy for every year.