DIAGEO:
WHISKEYLAND


Details

Brand: Diageo
Agency: TMW
Role: Art Direction | Design


Challenge

Create a unifying campaign identity to house Whiskeyland, a travel retail platform aimed to get consumers excited about cocktail making.


Idea

The platform was about 'tasting the unexpected'. Using this as inspiration, I developed a magical, sleight-of-hand identity to hero each cocktail.

 

Every flavour explosion was crafted from scratch.

 
 
 
WhiskyLand_blue_serve.jpg