WILLIE GUNN:
CHAR-WHAT-ERY?

Details

Brand: Willie Gunn Foods
Agency: N/A (Direct)
Role: Concept | Art Direction | Design

Challenge

Willie Gunn, specialists in charcuterie (cured meats), needed a brand identity for their debut at the Edinburgh Christmas Market.

Idea

With so many artisan brands using rustic photography, I created an illustrative style that stood out and echoed the craft of the product.

 
 
 
 

Lighthearted and full of fun, the brand doesn't take itself too seriously.

 

I developed a graphic style that mixed watercolour with illustration.