Brief
Heineken were looking to promote their portfolio of ciders and world beers in two back-to-back in-store campaigns. I was tasked with finding a way to bring together some very different brands under one unified promotion.

Solution
As the brands were different I looked for thematic reasons to connect them: sociability, season, taste and drinking occasions. I presented a suite of black and white visuals and progressed the preferred option to full colour visuals.