YOLLIES:
YOLLYWOOD
Details
Brand: Kerry
Agency: Twelve
Role: Concept | Art Direction | Design
Challenge
Leverage the power of Cartoon Network to get mums and kids excited about Yollies frozen yogurt via an on-pack promotion.
Idea
'Yollywood' inspired kids to get creative and produce their own blockbuster cartoon with cut-out scenes and on-pack accessories.
Yollywood showreel: How to direct your own cartoon classic.
Yollie-mobiles: Cut them out from back of pack and place any character inside.
Find limited edition Cartoon Network pods in pack.
Collect all six unique cartoon scenes and Yollie-mobiles on pack.
